SEO - Search Engine Optimization
When Google tried to improve their search results in both quality and quantity wise, there were many difficulties for crawl, cache & Google decided to share some info about some basic requirements which the webmasters need to perform in their website to make their website and pages easily crawl and identified by Google bots. They found a good percentage of websites were constructed in a manner which create several difficulties to their web crawlers (spiders, bots or google bots). Indexing of web pages and provide maximum informative results to their search engine users. Search engineers of Google shared many documents, blog posts, videos, their ideas through help forums etc. for modify web page for web crawler to easily retrieving of data, identify from HTML mark-up pages. Google start a separate web space for sharing awareness and basic steps for webmasters. There they published guidelines to be followed by a webmaster for getting crawled, cached and indexed by Google search engine programs or google bots.
When 100% of requirements needed for search engine listing were kept secret, Google were not able to crawl a big percentage of websites SEO practices & When Google used niche-specific search engine technology, the initial spamming tendency was keyword stuffing. But when the revealed few tips for optimizing website in order to get identified using their web crawlers. A big group of webmasters start missusing it. Google succeeded in avoiding web pages from their search results which were listed by technique stuffing keywords. They modified their search engine algorithms in a complex way Google start using weigh the power of a website to rank better. Search results starts showing very less quality or unmatched results to user.
Web masters compete to increase number of keywords in their pages and tried to rank first in search results. Google starts updating their search engine algorithms to avoid spamming and manipulation of search engine ranking. They introduced tool bar in 2000 showing page ranks. Google awards page ranks to webpages based on the links pointing to the page. Using toolbars webmasters were able to know the page rank and they started building more pointing links especially inbound back links from other websites and pages. Google introduced their Addwords – Paid Advertisement Increased Search Engine Usage.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results often referred to as "natural," "organic," or "earned" results. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
HISTORY
When Google tried to improve their search results in both quality and quantity wise, there were many difficulties for crawl, cache & Google decided to share some info about some basic requirements which the webmasters need to perform in their website to make their website and pages easily crawl and identified by Google bots. They found a good percentage of websites were constructed in a manner which create several difficulties to their web crawlers (spiders, bots or google bots). Indexing of web pages and provide maximum informative results to their search engine users. Search engineers of Google shared many documents, blog posts, videos, their ideas through help forums etc. for modify web page for web crawler to easily retrieving of data, identify from HTML mark-up pages. Google start a separate web space for sharing awareness and basic steps for webmasters. There they published guidelines to be followed by a webmaster for getting crawled, cached and indexed by Google search engine programs or google bots.Evolution of SEO
Web masters compete to increase number of keywords in their pages and tried to rank first in search results. Google starts updating their search engine algorithms to avoid spamming and manipulation of search engine ranking. They introduced tool bar in 2000 showing page ranks. Google awards page ranks to webpages based on the links pointing to the page. Using toolbars webmasters were able to know the page rank and they started building more pointing links especially inbound back links from other websites and pages. Google introduced their Addwords – Paid Advertisement Increased Search Engine Usage.
ALGORITHMS
Latest updates – Penguin and panda.First the panda updates against the content spamming which remove grammatical error duplication of sites from he search results second penguin up dations for against link spamming next EMD for against exact match domain.
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